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Stop Trying to Find Your Niche. Find Your Person Instead.

Stop Trying to Find Your Niche. Find Your Person Instead.

Published on: 04/17/2026

Stop chasing niches and start writing for one real person. This approach helps nonfiction authors build deeper reader connections and sell more books.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

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